ISHARYA was launched as a passion project in 2004 when sisters-in-law Gauri and Radhika Tandon noticed a lack of high quality, Indian inspired fashion jewelry. They set about creating a jewelry assortment consisting of embellished wood and resin jewelry, chandelier earrings, intricate cuffs, and bold cocktail rings to address this void, and named the line ISHARYA after their kids - ARmaan, IShaan and ArYA. Their unique products quickly drew the attention of editors, stylists, celebrities, and retailers who wanted to purchase their jewelry. In 2007, to cater to the demand, they decided to dedicate themselves full time to turn their passion project into a global fashion jewelry brand, while raising their children.
With the co-founders based in Silicon Valley and Mumbai, each ISHARYA collection strives to express a California chic aesthetic with the allure of Bollywood glam for a truly global feel. The brand is now carried by fine retailers in over 50 countries and has a fast growing ecommerce and social media presence that caters to their global clientele.