TUMI, a international travel brand, has joined creative forces with celebrated personalities in India to launch it’s ‘Make Life Beautiful Work’ campaign through a new exhibit, which coincides with the celebrations to mark the 30th anniversary of TUMI’s pioneering use of military-grade ballistic nylon in its bags, reports The Times of India.
This special exhibit showcases art pieces created for TUMI with the use of their proprietary FXT ballistic nylon, by select personalities, all who excel at their individual field.
“Five noted personalilties across different fileds were handpicked to create different art installation inspired by one or more of TUMI’s five founding principles: design excellence, unparalleled quality, technical innovation, functional superiority and world-class customer service,” says Fashion Fad.
“The artists included chocolatier Zeba Kolhi, who custom-created a bag of chocolate; restaurateurs AD and Sabina Singh from Olive Bar & Kitchen, who created a beautiful picnic hamper; Masaba Gupta, creative designer for the Indian fashion label Satya Paul, who used her skill to create a travel inspired dress with zipper detailing; jewelry brand Isharya who created a modern maharani for TUMI; and furniture and lifestyle store Renaissance Homez who creatively designed a bar using ballistic nylon,” says StyleKandy.
ISHARYA was pleased to present an 18k gold clad maharani, replete with a TUMI clutch. The exhibit is on display thru December 15th and is located at the 1st Floor of the DLF Emporio in Delhi.
ISHARYA Co-Founder Gauri Tandon with ISHARYA’s ‘modern maharani’ for TUMI. ISHARYA harnessed TUMI’s principle of design excellence by combining age-old gold filigree work with TUMI’s ballastic nylon arm bands, clutch, and cocktail dress.
Details of ISHARYA’s ‘modern maharani’ for TUMI, including a gold filigree arm band and back.
The Making of ISHARYA for TUMI
View more event photos at Explosive Fashion.
Hope to see you at the exhibit!