The new Covet Fashion app, publicly adored by Rachel Zoe in WWD, has just announced the introduction of an exciting new addition to their fashion family. As of today, Isharya’s jewelry collection will be joining the team of numerous high profile designers in providing a wide array of beautiful treasures for users to enjoy!
An iPhone screen shot of an Isharya styled avatar in Covet Fashion.
What Is Covet Fashion?
Covet Fashion has brought a new take to fashion apps and games that has everyone talking. Designed specifically for Apple iPods, iPhones, and iPads, the completely free Covet Fashion app is a mobile fashion app that is designed so that users have the ability to create an avatar of their choice, and then create a closet which contains a massive assortment of designer clothing and accessories to be modeled by the user’s avatar. Users choose from over 1,000 clothes and accessories by Cynthia Rowley, DKNY, Rebecca Minkoff, Joie, Halston Heritage, Cynthia Rowley, Hudson, and Botkier.
Glam gals! JJ Jasper created a tribal chic look on the left, using an Eric Javits hat, Rebecca Minkoff Sunglasses, and Isharya Libra earrings. On the right, Kaystyl’s girl is rockin printed Black Orchid denim, a Fashion Rails Denim Vest, Cynthia Rowley Tank Top and Isharya Pyramid Luxe necklace.
Covet Goes Social
The app provides users with the ability to create their own unique look without ever leaving home. These looks can be reviewed on social media sites, entered into styling events (for example, create an outfit for a night out dancing, or an afternoon barbecue) and even commented on by ambassadors. Famous figures in the world of fashion and even celebrity stylists, such as Rachel Zoe, judge the fashion events, give personalized style tips and provide the players with fashion advice. By winning events users can even win merchandise!
The game easily connects users with daily articles from celebrity stylists and bloggers so anyone can easily keep up with the latest trends. If users decide they love something they can also easily make purchases through the app. Since it blends real items with real stylists and gives real feedback Covet Fashion is like no other fashion apps or game out there – “it’s like having your dream closet in the palm of your hands”.
The Virtual Jewelry Box
Players can pick items they love and match them together creating looks and outfits on their virtual mannequin. The virtual jewelry box is a collection of jewelry similar to a wish list, but that you can play with using your mannequin. Users can use the game to decide what they really love, and the pieces that work best with their style and the clothes they have (or the clothes they’ll have soon). And, unlike other fashion apps and games, users can purchase what they really love through the app, no further searching required.
Players who love Isharya can “try out” the great jewelry with near unlimited looks and save what they like. By playing with the accessories users can decide for themselves (and with feedback from friends and stylists) which accessories work best for them, and then purchase them through the app.
Covet Fashion is changing the way users shop and style! Download Covet Fashion on the iTunes store here.