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Sis, You’re My Bro | A Glimpse At What We Have In Store For You This Season

ON July 21, 2020

If you’re an Indian, you’ve probably spent every year growing up celebrating ‘Raksha Bandhan’, or the bond of protection. While the generations before us may have viewed it as a day symbolic to the ties (pun intended) between a brother and sister, for a lot of girls, it’s a day symbolic of how much we like our gifts.

However, the older we grow, the more we appreciate Rakhi – and it’s not just because the gifts get better every year. It’s transformed into an occasion to show how much you care, and to celebrate bonds that have been created beyond labels.

From one person to another, to your childhood best friend or the soul mate you met yesterday, to celebrate friendships and relationships that go beyond the blood in your veins. Our families aren’t defined by our last names any more, and the people we care about aren’t just our siblings.

For years, our brothers have vowed to protect us, but it’s about time we switch things up a bit and throw these outdated gender roles in the trash. It’s about time we celebrated those bonds beyond labels. And this year, we’re doing it with those forever kind of jewels.

So if you’re looking for a Raksha Bandhan gift for your sister or anyone you share that special bond with, how about a Rakhi, Isharya style? Sounds outrageous, we know – but our question is, why not? And for the cherry on top, we not only have a curated gift guide to help you find the perfect present for the people you’re celebrating, but we’re also packaging them in newly designed, limited edition gift boxes – hey, whatever it takes to make this year extra special!


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